Monday, February 21, 2011


While in downtown Los Angeles, FUZE IT WORLDWIDE made a grand appearance at the Adidas Purp & Yellow NBA All Star Party. Not even the rain could stop the 400+ socialites and 'sneaker heads' that came out to celebrate with Los Angeles Laker, Matt Barnes and Mr. Toot it & Boot it himself, YG

In case you're wondering the Purp & Yellow evolution started in Los Angeles through a West Coast rendition of Wale's black and yellow. Rapper's Snoop Dogg, Wiz Khalifa, Kendrick Lamar, the Game, and YG collaborated on the remix titled, Purp & Yellow (hence the Lakers). The street record caught a lot of buzz throughout Los Angeles and while its basketball season the Purp & Yellow song became an anthem during Los Angeles Laker games. The song is especially popular because of Mixtape Guru's, the Los Angeles Leakers and Felli Fell both of which have segments on LA's premiere radio station POWER 106. Lets just say the song gets tons of radio play. Recently Adidas backed the Purp & Yellow movement, launching a series of Purple and Yellow shoe(s) endorsed by Snoop Dogg. In honor of the shoe launch and the NBA All Star Weekend, Adidas and Shiekh Shoes hosted the Purp & Yellow event at J Lounge.

Appropriately YG kicked off the Purp & Yellow Party with an amazing performance. Though the idiot that presented him announced him as YBYG had no hesitations or reservations as soon as he grabbed the mic he ROCKED IT. This kid is mellow in person but once he hits the stage his energy translates. Fortunately, we got some one-on-one time with YG backstage. Later, he invited us onstage with him to cover his performance. Literally onstage with YG check out the exclusive footage. 

Exclusive Footage Shot & Edited by (celebrity photographer) Jonathan Chia
Publication & Public Relations by Ashley Covarrubias