Thursday, February 23, 2012


In 2003 Vogue Magazine along with the Council of Fashion Designers of America launched the Fashion Fund organization and award to support new emerging talent in the American fashion industry. Throughout the years the Fashion Fund has quickly become one of the most sought-after awards for up-and coming talent, as it almost guarantees success as a new designer. Discovering the likes of many labels and designers including Alexander Wang, Proenza Schouler, and Rodarte, the prestige behind this award is remarkable. Most recently, the cameras have been invited behind the scenes, to document the countless hours and rigorous work it takes to become a finalist. Available to be watched on and, audiences are able to get an intimate perspective of the trials and tribulations young designers trying to break into the mainstream industry are faced with. This documentary is incredibly real and depicts the fashion industry in a new light. Both glamorous and raw, viewers are sure to be captivated and perhaps have the privilege of witnessing the next Alexander Wang break into the scene.